Market and institutional research involves the systematic collection and analysis of data to understand market dynamics, consumer behavior, and the performance of institutions within a given sector. It examines demand and supply trends, pricing structures, competition, and value chains to support informed decision-making. Institutional research focuses on the roles, policies, governance structures, and capacities of organizations, regulators, and stakeholders influencing the market. Together, these studies help identify gaps, opportunities, and risks affecting efficiency, competitiveness, and sustainability. The findings guide policy formulation, investment planning, and the design of effective programs and interventions.